The Dinner Table Test I recently did an internet search for a "content shareability formula," and the results are hilariously vague and ridiculously overcomplicated. Stuff like: emotional resonance divided by the need of the audience multiplied by artistic intent subtracted from… There's possibly some truth there, but it's hard to find and even harder to put into practice. In my years of making videos and analyzing which were the most shared, I've found there's pretty much one major factor in...