I previously wrote about my favorite way to do brand deals - this includes a main, ad spend video backed up by some type of behind-the-scenes. Three years ago, I took this approach while working with Mattel to promote their show Thomas & Friends. The primary video is a trick where I magically pull a toy Thomas train out of my TV and then throw it into a storybook. I think it works particularly well because it features various magic tricks, a clip from the show, and several physical products...