Creative insights from an animator who's built a career on social media.
The power of compilations
Published about 2 months ago • 1 min read
In the summer of 2021, I was a new father with a two-month-old baby. With zero time to produce videos, I lazily compiled some recent clips of me magically turning into objects and posted it online. Individually, the clips did okay - a few million views across all of them. But something big happened when I grouped them together - 250k retweets, hundreds of millions of views, and national news appearances. As someone who specializes in 5-second attention-grabbing clips, it's super important to...
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