Weekly insights from a content creator with 9M followers making ads for the world's largest brands.
Results of the caption test
Published 3 months ago • 1 min read
Last week, I wrote about HOW videos are posted - followed by an experiment to see if the right caption or on-screen text could encourage authentic engagement. I remarked how I typically post my editing tricks with simple, descriptive captions. This time, I invited viewers to provide feedback by captioning my video 'Rate this transition'. On TikTok, I even wrote the phrase directly on the video. Some basic napkin math tells me that my average video receives roughly 30 comments per 100k views...
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