Last week, I wrote about how I used 'effort' to make an animated vitamin ad more engaging. While that post focused on artists, the same principle applies to business advertising in general. Check out this post from Logan's Candies. It has an astonishing 51M views! Not bad for a family-owned candy shop based out of Ontario, California. And this isn't an outlier - they have dozens of videos with 10M+ views. What I think they've done tremendously well is hone in on the 'effort' of their process....