I recently wrote about a simple caption test and its positive results - largely that it boosted authentic engagement in a really honest way. It's been a month since I posted that video, and I've noticed that the initial momentum has kept up and lead to a greater amount of views and comments. Which is surprising! It's honestly a really simple trick, yet it's now my most viewed TikTok for the year and has outperformed most of the typical videos on my Facebook page. Interestingly, those are the...