Weekly insights from a content creator with 9M followers making ads for the world's largest brands.
Further Insight from the Caption Test
Published about 2 months ago • 1 min read
I recently wrote about a simple caption test and its positive results - largely that it boosted authentic engagement in a really honest way. It's been a month since I posted that video, and I've noticed that the initial momentum has kept up and lead to a greater amount of views and comments. Which is surprising! It's honestly a really simple trick, yet it's now my most viewed TikTok for the year and has outperformed most of the typical videos on my Facebook page. Interestingly, those are the...
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