Weekly insights from a content creator with 9M followers making ads for the world's largest brands.
Formulas for Effective Advertising
Published about 2 months ago • 1 min read
I just released this video for a new Patreon campaign. Rather than producing a quick VFX trick or animation, I decided to reveal a bit more of myself and bring some artistic vulnerability to the table. I'm new to this style of scripting, so I actually leaned on a formula that I stumbled upon a few months back - one that's often used for emotional ads produced by companies like Nike. It's a 'U shape', meaning that the first half features a problem, pivots on a BUT, and then the last half...
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