I took a very deliberate approach for a recent partnership with Nature Made vitamins: 'feeling the effort'. Instead of a cleaned up piece of animation, I chose to use my hand as a support rig and not remove it in post-production. I'm mixing behind-the-scenes into the animation so that you enjoyably get a sense of the amount of creative work involved. This was the perfect opportunity to try something like this because an ad for a multivitamin is a bit of a tough sell. I knew I had to lean into...