Weekly insights from a content creator with 9M followers making ads for the world's largest brands.
Distributing my own tutorials
Published 13 days ago • 1 min read
This week: sharing videos with the right audience, not the largest one. I've always struggled with making useful tutorials for aspiring editors and animators. Sure, I often post 1-minute behind-the-scenes of my edits, but I specifically dumb those down for the sake of a general audience. The problem with making actual click-this-button tutorials is that posting them on YouTube doesn't feel like the right option. They're highly niche, so they typically get buried in the feed. They're public,...
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